Roger Ferriter

Individual Information

Biographical / Historical Note

Graphic designer and illustrator Roger Ferriter (1932–2015) was born in Rhode Island. After a stint in the Marine Corp and some time in the baseball minor league, Ferriter attended RISD, graduating in 1955, getting a Master's from Yale in 1959. He was Art Director at Young & Rubicam (1959-1960) and Art Supervisor at McCann-Erikson (1960-1966). After a few years working as the Creative Director and Vice President of Design for Metromedia (1966-1969), Ferriter became a partner at Lubalin, Smith, Carnase, Inc./Lubalin, Burns & Co., Inc., in 1969. In 1972, he left to found Roger Ferriter, Inc. He also served as Art Directory at Burson-Marsteller. He taught at SVA for over thirty years.

Ferriter is best known for the identity and packaging for the Hanes line of L'eggs tights. He also designed advertisements and promotional materials for Tampax, stationery and advertisements for Georg Jensen, Inc., logos, stationery, and printed materials for Metromedia, the logo for the World Trade Center, and logos and logotypes for several periodicals, including Golf, Sport, Barron's, Signature, and Argosy, Prentice Hall publishers, among others.