About the Collection
Graphic designer and illustrator Roger Ferriter (1932–2015) attended RISD, graduating in 1955, getting a Master's from Yale in 1959. He worked for Young & Rubicam, McCann-Erikson, Metromedia, Burson-Marsteller. and was a partner at Lubalin, Smith, Carnase, Inc./Lubalin, Burns & Co., Inc. In 1972, he left to found Roger Ferriter, Inc. He also served as Art Directory at Burson-Marsteller. He taught at SVA for over thirty years. He is best known for the identity and packaging for the Hanes line of L'eggs tights and logos for several periodicals, including Golf, Sport, Barron's, Signature, and Argosy, and Prentice Hall publishers.
Sample images Current page
Collection guide
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Tampax, Inc. "Deep in Your Mind, You Know the Advantages of Tampax" advertisement sketch. 1960s.
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L'Eggs. Packaging label for Nude Stockings.
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Vitabath. Label, 1973.
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Roger Ferriter, Inc. Logo mockup, c. 1972.
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Stationery for Georg Jensen by Lubalin, Smith, Carnase. 1970.
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1st to Last Pantyhose packaging.
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Tampax, Inc. "Tampax is very Subtle" advertisement. 1960s.
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Assorted logos designed by Roger Ferriter.
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Cover of Sean O'Casey's "Rose and Crown."
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L'eggs. Standing display.
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Princeton Pharmaceutical Products. Logo.
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Type Directors Club. Christmas luncheon invitation. 1964.
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Tampax, Inc. "You Muse on Moving through the Lighthearted Worlds of Summer" advertisement. 1960s.
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Metromedia. "Rosko" poster. Late 1960s.
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Herb Lubalin. "Why Does a Fireman Wear Red Suspenders?" poster. 1965.
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L'eggs. Packaging label.
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Roger Ferriter, Inc. Logo sketches, c. 1972.