Tony Palladino (1930-2014) was the inventive and idiosyncratic designer of many posters, advertisements, book jackets, and magazines. He brought a modern aesthetic to his work, but his witty, graphically austere, and conceptual style was particularly distinguished by his consistent use of everyday objects. His most famous project was the typographic title for Robert Bloch’s novel Psycho; Alfred Hitchcock bought the rights to the lettering for his 1960 film adaption. Palladino began teaching advertising design at SVA in 1958 and was the creator of many of SVA’s renowned subway posters. He was inducted into the Art Directors Club Hall of Fame in 1987. The Tony Palladino Collection is composed of original art, posters, miscellaneous print materials, and slides.