I came across this Westvaco ad in a 1968 issue of Packaging Design; it reminded me of another prescient generic packaging promotion for a paper company – this one for Champion Papers (also from 1968). (Westvaco, of course, already had a decades-long history of great design: see Bradbury Thompson’s Westvaco Inspirations.) Appearing opposite the ad is a full-page peas and carrots pattern in all its nutritious glory, pretty much begging for a wallpaper or textile application.