In 1971, Tony Palladino sent out this note to a selected but wide group of media contacts to solicit work. He printed the note in color and ripped each one by hand. The tactic worked! He successfully got work as a result of the mailing, and doesn’t recall a negative backlash.
Palladino made a point of choosing business associates who would get the joke, and would recognize his initials, T.P. He also says he wouldn’t dare pull a stunt like this today.