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High-caliber promotions
Chermayeff & Geismar Collection: Box 24, Folder 11
August 20, 2013

High-caliber promotions

Knoll is one of the companies, along with Olivetti, Strathmore and Mohawk paper companies, and design organizations like AIGA and IDCA, that has particularly wide representation in the archives. In addition to their long relationship with Chermayeff & Geismar, they also comissioned work from Milton Glaser and Henry Wolf. Historically they have cultivated a graphic identity that suggests effective, functionalist design with well-set typography, dramatic photography, and modular layouts. So it made sense they went to C & G.

To promote their Calibre filing system, the firm produced these mailings, which included a folder containing some punchy testimonials from clients, as well as typical trade swag—a Knoll pencil, notepad, and postcards (for those who wanted to send friends and family pictures of filing cabinets under moody lighting).

Bright blue mailer opened to show contents

The contents of the mailer

Red, green and blue mailers

C & G produced three vibrantly-colored variations on the project