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Identity Programs by Noel Martin
Steven Heller Collection: Identity Programs by Noel Martin – identity for Xomox Corporation, manufacturers of valves, actuators and surgical implants
December 01, 2013

Identity Programs by Noel Martin

By: bethkleber

Noel Martin was a renown self-taught typographer and designer who studied drawing, painting, and printmaking at the Art Academy of Cincinnati. He later became an instructor there and was the long-time designer for the Cincinnati Art Museum, as well as a prolific free-lance designer. Martin was celebrated for modernizing museum graphics and industrial trade catalogs. In 1953, he was featured in MoMA’s landmark design exhibition, Four American Designers, along with Herbert Bayer, Leo Lionni, and Ben Shahn.


His spiral-bound self-promotional piece, Identity Programs, presents some of his iconic minimalist logos.


Black, geometric shapes (lines and circles) against blue background


 
Steven Heller Collection: Identity Programs by Noel Martin – cover

Geometric black shapes against yellow background


 
Identity for Black-Clawson, manufacturer of paper

Circular black geometric shapes in a triad against magenta background


 
Identity for Ohio Arts Council

Two identical triangular black forms against an orange background


 
Identity for Advance Mortgage Corporation, Detroit