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Milton Glaser for 7 Up
Milton Glaser Collection, Box 32 Folder 2. Original art for 7 Up advertising campaign
December 04, 2014

Milton Glaser for 7 Up

By: zacharysachs

I ran across some reference photos I took some time ago for a series of sketches Milton Glaser did for 7 Up in the 1970s. Though photographed casually, at an angle, these still show the great density of detail that often appeared in his sketches: the best way to look at them, probably, is the full-size images on Flickr.

A drawing over white background with a river flowing from a bottle, smiling kites and trees, and a man and woman holding a goose and duck respectively.

 
Milton Glaser Collection, Box 32 Folder 2. Original art for 7-Up advertising campaign

A drawing over a white background, with a path with smiling trees, flowers with facial features, a teen and little girl riding a unicycle and a little boy wearing rollerblades.

 
Milton Glaser Collection, Box 32 Folder 2. Original art for 7-Up advertising campaign

The whole set here.