More packaging by Seymour Chwast
Seymour Chwast Collection, Series 7: Slides. Slide 8.5.3A. Sobranie Cigarette packet.
February 05, 2015

More packaging by Seymour Chwast

This cigarette pack reminds me, obliquely, of the last chair here.

Sobranie is well-known as a luxury brand, comparable to Dunhill. I’m not sure how many others of these are actual brands—they look to me like experiments rather than production pieces (but I could be wrong). In any case they all display Chwast’s most typical style of solid shaded graphics with expressive contour lines and whimsical or absurd staging (like the small ear of corn above a giant drop of corn oil).

Two corn oil tin graphics. The one on the left is of a husked corn with a pattern of small oil drops in the background. The one on the right displays an ear of corn staged on top of a large corn oil drop.

Seymour Chwast Collection. Series 7: Slides. Dahab corn oil.

Two small, circular tin containers. The left is navy blue with a woman's face on it's lid, the right is light blue with a boat and rainbow sails. Both tins have "Oiseau Fou" written on the sides.

Seymour Chwast Collection. Series 7: Slides. Oiseau Fou

Face cream? Sleeping pills? What do you think?

Cigarette packs where when five are aligned next to each other, illustrates a river with a sailboat and industrial boat, buildings on both coasts, and three airplanes in the sky.

Seymour Chwast Collection. Series 7: Slides. Traveler brand cigarettes.

White shopping bag of a large "M" print with a collared medal design.

Seymour Chwast Collection. Series 7: Slides. Meredith shopping bag.

This last one may well have been real: from the New York Times, October 9, 1993:

Anne-Marie Chwast’s Meredith boutique opened at 14 Rue de Passy in 1960. Her daughter, Barbara Vartoukian, opened a second Meredith boutique at 354 Rue St.-Honoré three years ago. “It has been interesting to watch the difference in how we buy for the shops,” says Chwast. “She picks things I would never choose for the Rue de Passy as her clientele are mainly tourists, with only a few Parisians shopping there. My clientele would never accept anything she considers ‘showy’.”