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Produce as land mass
August 04, 2013

Produce as land mass

By: bethkleber

We recently received a wonderful donation from James McMullan, and while I was looking for a few things to feature in a sneak peek, I came across this illustration he did while he was at Push Pin of Long Island as a potato.

Which called to mind this piece he later did for an SVA subway poster:

Color illustration; Aerial view of a map of New York with an apple in the middle of it; the representation of water pans down to become an actual body of water.

 
School of Visual Arts Archives, 1974.

Brooklyn was somehow omitted (though the borough was added via graffiti on the poster in some subway stations). Nonetheless, the poster’s publication coincided with NYC’s “Big Apple” campaign to associate a more positive image with a city in financial crisis.