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Seymour Chwast for Topps
June 19, 2014

Seymour Chwast for Topps

A photo of multiple packages for Bazooka gum. One the left side are 3 packages (smallest to largest) for Bazooka original flavor bubble gum. The packages have red white and blue stripes and "Bazooka" in the middle with each letter in different front and size. On the right are similar packages but has only white and green stripes, it's for Bazooka's Apple berry flavored bubble gum.


 
Seymour Chwast Collection. Series 7. Slide 8.2.7E. Undated.

These are undated and I can’t find any references in the usual sources, but at some point—probably in the late-80s or 90s, judging by the Nutrasweet—Seymour Chwast developed some logos and packaging for Topps’ Bazooka gum, which, considering Chwast’s illustrational style, makes sense since the gum is known for its comics featuring Bazooka Joe. Only one version here references him, though:


A design for the logo "Bazooka". The color of the letters are a red-blue pattern. All letter are in the same bold thick big text but each letter is angled differently and overlap each other.


 
Seymour Chwast Collection. From Series 7. Color positive slide. Undated.

These two are the most similar to the existing Bazooka logo, though with nicer typography:


A design for the logo "Bazooka". The color of the letters are a red-blue pattern. All letter are in the same bold thin big text but each letter is angled differently.The letter overlap each other but in a different pattern.


 
Seymour Chwast Collection. From Series 7. Color positive slide. Undated.

These strike me as more literal about the name:


A design for the logo "Bazooka". The color of the letters are a red-blue pattern and has a red line above it and a blue line below. "Bazooka" is squished at the beginning but stretched out gradually at the end, it looks like a horn. The text is bolded and thin.


 
Seymour Chwast Collection. From Series 7. Color positive slide. Undated.

And then these two sorta similar outliers.


A design for the logo "Bazooka". The color of the letters are a red-blue pattern. The first O in Bazooka is in the center and the biggest. The "Baz" in "Bazooka" is going into perspective towards the O and so is the "oka" in "Bazooka". It looks like a bowtie.


 
Seymour Chwast Collection. From Series 7. Color positive slide. Undated.

Also… “Apple-berry”?


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