In the 1960s, Xerox initiated their “Dual Ladder” program, which provided a parallel track of advancement opportunities (Fellow, Principal Scientist, and Principal Engineer) for their most gifted scientists and researchers. Chermayeff and Geismar, who began a decade-long relationship with Xerox in 1963, designed this booklet’s minimalist graphics, which put a fine point on the need to foster creativity and to prevent innovative thinkers from becoming office drones.

See more pages from the booklet on our Flickr account.