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The Dual Ladder
Chermayeff & Geismar Collection, Box 40 Folder 11, Xerox booklet, 1960s.
February 02, 2013

The Dual Ladder

By: bethkleber

In the 1960s, Xerox initiated their “Dual Ladder” program, which provided a parallel track of advancement opportunities (Fellow, Principal Scientist, and Principal Engineer) for their most gifted scientists and researchers. Chermayeff and Geismar, who began a decade-long relationship with Xerox in 1963, designed this booklet’s minimalist graphics, which put a fine point on the need to foster creativity and to prevent innovative thinkers from becoming office drones.

Colorful, receding text against white background reading: "Somewhere in unthought of concepts, amid unknown experiments, developed in yet-to-be designed programs are the xerox products of the future."

 
Chermayeff & Geismar Collection, Box 40 Folder 11, Xerox booklet, 1960s.

Brown, navy and orange target graphic in between quotation marks.

 
Chermayeff & Geismar Collection, Box 40 Folder 11, Xerox booklet, 1960s.

A collection of squares arranged to resemble a family tree of black squares. Top square is tan, slightly lighter then background, with a red square in top right-hand side.

 
Chermayeff & Geismar Collection, Box 40 Folder 11, Xerox booklet, 1960s.

See more pages from the booklet on our Flickr account.