Close

The Container List Blog

January 25, 2014

Milton Glaser’s menus for the World Trade Center

One curious feature about the Glaser collection is its organizational style, which was based on the way the materials were donated by the designer. Subseries G of his Printed Materials contains many of the menus he did for businesses at the World Trade Center.

Milton Glaser’s menus for the World Trade Center Continue Reading Read more
March 12, 2013

Burgers for breakfast

An envelope showing the logo for slider chain Krystal, ca 1980s, designed by Chermayeff & Geismar. Doggie bag follows.

Burgers for breakfast Continue Reading Read more
December 21, 2010

Medium rare

Glaser’s fascination with exploded diagrams (this poster for Olivetti, among other things) is applied here to a matter very dear to me: the hamburger. Actually this brings me back to the Sack ‘n’ Save in the suburbs of Dallas, which was the preferred purveyor of hamburger ingredients when I was a child, perhaps because a similar idea was rendered in giant ’70s-oversaturated photographs printed ten feet tall along the hot magenta wall above the butcher section. The illustration above appeared on the second long-player by Philly psych rockers Mandrake Memorial, titled Medium — now a rare find in the bins. Glaser’s influence on the graphic legacy of the hamburger can also be seen on this cover for Time magazine.

Medium rare Continue Reading Read more
July 10, 2009

Seymour Chwast for McDonald’s

In 1979, McDonald’s hired Seymour Chwast to contribute one version of the packaging for the introduction of their new product, the Happy Meal. The promotion cost one dollar, and comprised a hamburger or cheeseburger, twelve-ounce soft drink, a small order of french fries, and a McDonaldland Cookie Sampler (not pictured). Along with their comestibles, the first customers could look forward to discovering either a McDoodler stencil, puzzle book, a McWrist wallet, an ID bracelet or McDonaldland character erasers.

Seymour Chwast for McDonald’s Continue Reading Read more
All names, logos, trademarks and/or copyrighted images are the property of their respective owners and their appearance on this site is merely intended to illustrate certain of the content available for educational purposes in the Milton Glaser Design Study Center and Archives of the Visual Arts Foundation and is not intended in any way to imply or suggest that the respective owners of these names, logos, trademarks and/or copyrighted images consent to, approve, endorse, sponsor, or intend to associate with the Visual Arts Foundation or any of its affiliates.