Collection guide
Abstract
Ed McCabe is considered one of the advertising industry’s most creative copywriters. He co-founded Scali, McCabe, Sloves advertising agency in 1967 and then McCabe & Company in 1991. He is responsible for some the world’s most successful and enduring advertising campaigns for clients including Perdue, Volvo, Hebrew National, and Maxell. In 1974, he was elected to the One Club Hall of Fame.
Date
1964 – 1992 (Date ranges)
Extent
4 ft (Overall dimensions)
General Physical Description
Four boxes and one flat file drawer.
Scope and Contents
The Ed McCabe Collection features one hundred and forty-four print advertisements for more than thirty different clients, including many of his best known campaigns such as Volvo and Perdue Farms. The work in this collection ranges from 1961-1996, the bulk of which was produced in the 1970s.
The materials in this collection were either in or considered for the exhibition The Masters Series: Ed McCabe/Strong Words at the School of Visual Arts.
Restrictions
This collection is open for research.
Citation
Ed Mccabe Collection, [series. item]. Milton Glaser Design Study Center and Archives, Visual Arts Foundation, New York.
Acquisition Information
The Ed McCabe Collection was acquired as a gift from Ed McCabe.
Container List
Milton Glaser Design Study Center and ArchivesEd McCabe CollectionSeries 1. Advertisements (MG.03.S01)
LOC
TITLE
DATE
B1 F1
American Express Travel Service. "All Those in Favor of American Express Getting Us Together Again Next Time, Signify by Saying Aye."
1961
B1 F1
American Express Travel Service. Group Travel Is Easy
1961
B1 F2
Barney's (See Also: Oversize). Is this Trip Necessary? (2)
1973
B1 F2
Barney's. "Once a Year, Barney's Becomes the World's Largest Women's Store."
1975
B1 F2
Barney's. Just Looking. (Pin)
1973
B1 F2
Barney's. The Conservative Clothes Are in the Right Wing.
1974
B1 F2
Barney's. You Go Out of Your Way to Get Here. We've Got to Pay You Back. (4)
1973
B1 F3
Canoe. "Girls Will Ask ""What's That You're Wearing, Honey?"""
1996
B1 F3
Canoe. "Guys Won't Ask ""What's That You're Wearing, Honey?"""
1996
B1 F3
Canoe. It's Hard to Feel Like a Man if You Smell Like a Woman.
1996
B1 F5
Cinzano. Cinzano Ashtrays Are Only Ashtrays. But Cinzano Candlesticks Are Also Vermouth.
1966
B1 F6
Citizens for a Quieter New York City. Noise Pollution Won't Kill You. It Can Only Drive You Nuts or Make You Deaf.
1967
B1 F7
"Citizens for Clean Air, Inc.". "Tomorrow Morning when You Get Up, Take a Nice Deep Breath. It'll Make You Feel Rotten. (2)"
1965
B1 F7
"Citizens for Clean Air, Inc.". Introducing a New Disease: New York Lungs.
1965
B1 F7
"Citizens for Clean Air, Inc.". Your Lungs Are as Grimy as Your Windowsill.
1965
B1 F8
Coleman (See Also: Oversize). Remember How Great Beef Used to Taste? (See Also: Oversize)
1989
B1 F8
Coleman. "Taste the Beef That Escaped the Meddlesome Hand of Man. (3 Pieces, 2 Variations) (See Also: Oversize)"
1989
B1 F8
Coleman. "What Would Beef Be Without Hormones, Steroids or Antibiotics? (2) (See Also: Oversize)"
1989
B1 F9
Corning. "If You Don't Want Your 5-Piece Place Settings to Turn into 10-Piece Place Settings, Buy Centura Tableware."
1965
B1 F10
Cutty Sark. "Somehow, Scotch Bottled Elsewhere Isn't Quite the Same."
1977
B1 F10
Cutty Sark. Cutty Sark (Close up of Glass)
1977
B1 F10
Cutty Sark. Cutty Sark (Photo of Billboard)
1977
B1 F10
Cutty Sark. Even the Colour of the Label Separates Cutty Sark form the Rest. (2)
1976
B1 F10
Cutty Sark. How to Improve a Bottle of Chivas Regal.
1977
B1 F10
Cutty Sark. It Took a Wine Merchant to Blend a Scotch this Pleasing to the Palate.
1976
B1 F10
Cutty Sark. Scotch so Smooth It Never Makes Waves.
1977
B1 F10
Cutty Sark. The Scotch with Greatness Written All Over It.
1976
B1 F10
Cutty Sark. The Ship that Brought America Its Taste for Scotch.
1976
B1 F11
DataGeneral. Qtam? Sno Bol? Bomp? Doesn't Anybody in the Computer Business Speak English? (2)
1975
B1 F12
Distilled Spirit Council of the U.S.. """You Dropped an Olive Down Norma Gray's Blouse Last Night."
1978
B1 F12
Distilled Spirit Council of the U.S.. "If Your Idea of a Good Time is Listed on this Page, You Ought to Have Your Head Examined. (2)"
1978
B1 F12
Distilled Spirit Council of the U.S.. A Safe Way to Find Out How Much Liquor You Can Hold.
1978
B1 F12
Distilled Spirit Council of the U.S.. Anyone Who Can't Walk a Straight Line Can't Drive One. (2)
1978
B1 F12
Distilled Spirit Council of the U.S.. Are You Man Enough to Drink Less Than the Rest of the Boys?
1978
B1 F12
Distilled Spirit Council of the U.S.. Nobody Ever Woke Up Regretting Having One Too Few.
1978
B1 F13
Elgin. "If the Elgin Datemaster Is a Gimmick, Why Do You Look at Your Watch When Someone Asks You for the Date?"
1962
B1 F13
Elgin. Today Is a Good Day to See these Elgin Datemasters at Your Jeweler's.
1962
B2 F1
Goebel Beer. One of the Best Things About Goebel Beer Is that It Doesn't Taste Anything Like Old Goebel Beer.
1964
B2 F2
Hertz (See Also: Oversize). Aha! You Were Expecting Another Get Tough with Avis Ad.
1967
B2 F2
Hertz. "The Harder They Try, the Better We Get."
1967
B2 F2
Hertz. Drive to Where the Action Isn't. (2)
1966
B2 F3
Horn & Hardart (See Also: Oversize). Surprise! Chocolate Whipped Cream Pies Are Here.
1965
B2 F3
Horn & Hardart. The Following Horn & Hardart Items Are Strictly for the Bird.
1965
B2 F3
Horn & Hardart. We Sell Five Kinds of Horn & Hardart Halloween Goodies. (partial)
1965
B2 F3
Horn & Hardart. "Please Don't Mess Up this Washroom—The Man Who Washes the Washroom."
1965
B2 F4
Municipal Art Society of New York. Too Bad We Can't Win Them All. (3)
n.d.
B2 F5
Nikon. Presenting the Nikon Line.
1983
B2 F5
Nikon. We Take the World's Greatest Pictures.
1981
B2 F6
Perdue (See Also: Oversize). Great Eating for People With Blunt Teeth
n.d.
B2 F6
Perdue . Finally An Ad With Some Meat To It.
1990
B2 F6
Perdue. "If You Grew Chickens, They'd Be Golden Yellow, Too."
n.d.
B2 F6
Perdue. "Ladies, Please Squeeze (2)"
1976
B2 F7
Perdue. "My Fresh, Young Chickens Cost Less Per Pound Than Hot Dogs"
1972
B2 F6
Perdue. How Not To Get Plucked At The Poultry Counter. (2)
1982
B2 F6
Perdue. How to Tell My Chickens
1972
B2 F6
Perdue. I Breed Chickens With The Biggest Breasts In The Business.
1973
B2 F6
Perdue. I Developed A Chicken That Lays Golden Eggs. (2)
1973
B2 F6
Perdue. I Wouldn't Put My Good Name On A Bad Chicken.
1972
B2 F6
Perdue. If It Costs Less Than Perdue, It's Probably Worth It. (2)
1976
B2 F6
Perdue. It Pays to Advertise
1974
B2 F6
Perdue. My Chickens Eat Better
1972
B2 F6
Perdue. My Chickens Eat Better (2) (See Also: Oversize)
1971
B2 F7
Perdue. No One Makes it Easier For You To Make A Buck Selling Chickens.
circa 1978
B2 F7
Perdue. Perdue logo
n.d.
B2 F7
Perdue. Quick. Name a Chicken (4)
1975
B2 F7
Perdue. Take a Tender Young Thing Home For Dinner.
1974
B2 F7
Perdue. The Only Cornish Game Hen You Can Drop Without Breaking Your Foot.
1978
B2 F7
Perdue. The Way to Make Great Chickens Is To Spoil Them.
1977
B2 F7
Perdue. They Go Down Without A Fight.
1979
B2 F7
Perdue. They're So Tender (2)
1977
B2 F7
Perdue. What Some of my Competitors Call 'Fresh' Isn't Fresh to Me. (2)
1978
B2 F7
Perdue. When is a Chicken not a football? (2)
1974
B2 F7
Perdue. When You Buy My Chicken You Don't Get A Dirty Bird.
n.d.
B2 F7
Perdue. When You Want a Lamb Chop You Don't Buy One of These, Do You? (2)
1982
B2 F7
Perdue. Who Cares Where the Beef Is?
1984
B2 F7
Perdue. Why Did the Customer Cross The Road (4)
1973
B2 F8
Pioneer/Maxell. "Pioneer Has Developed a Receiver Even Marantz, Kenwood and Sansui Will Have to Admit Is the Best."
1976
B2 F8
Pioneer/Maxell. "The Higher the Performance, the Smaller the Windows"
1991
B2 F8
Pioneer/Maxell. After 500 Plays our High Fidelity Tape Still Delivers High Fidelity
n.d.
B2 F8
Pioneer/Maxell. Bad Sound Is an Unnecessary Evil.
1976
B2 F8
Pioneer/Maxell. What Does it Take to Get the Most Beautiful Music out of a Little Thing Like This?
1977
B2 F8A
Revlon Ultima II. Why the Skin on Certain Parts of Your Body Looks Years Younger than the Skin on Your Face.
1973
B2 F9
Salada Food Inc./Salada Tea. Salada Tea Is Different. You Drink it When You're Well.
1964
B2 F9
Salada Food Inc./Salada Tea. She's 82 Years Old She Rides a Motorcycle She Sells Salada Tea
1964
B2 F10
SAVVY. "Be Brilliant (6 pieces, 5 variations)"
1993
B2 F11
"Scali, McCabe, Sloves". "Three Things You Should Know About Scali, McCabe, Sloves."
1982
B2 F11
"Scali, McCabe, Sloves". Award-Winning Advertising Doesn't Sell?
1978
B2 F11
"Scali, McCabe, Sloves". Corporate Advertising that Doesn't Stink (2)
n.d.
B2 F11
"Scali, McCabe, Sloves". Two Out of Three Ain't Bad (2)
1984
B2 F12
School of Visual Arts. Art History You Can't Sleep Through
1992
B2 F12
School of Visual Arts. Get Real. School of Visual Arts.
1992
B2 F12
School of Visual Arts. Last Chance To Order Your New Life
circa 1992
B3 F1
Sperry. "What's the Point of Talking, You Don't Listen to Me, Anyway."
1980
B3 F2
Swarovski. The Side that Touches You Is As Flawless As the Side that Doesn't.
1992
B3 F4
Vespa. A Motorcycle It Ain't.
1965
B3 F4
Vespa. A Vespa Is Not a Motorcycle. There Is No Social Stigma Attached to Driving One.
1965
B3 F4
Vespa. Maybe Your Second Car Shouldn't Be a Car. (2)
1965
B3 F4
Vespa. No Radiators to Boil. No Valves to Grind. No Battery to Run Down. (2)
1965
B3 F5
Volvo. "A Volvo Discovery: Rain Falls on Rear Windows, Too. (2)"
1974
B3 F5
Volvo. "Even If You Paint a Lemon, It's Still a Lemon."
1971
B3 F6
Volvo. "The Exciting New Cars of 11 Years Ago. Where, Oh Where, Are They Now?"
1967
B3 F6
Volvo. "The Execution Is Different, But the Concept Is Basically the Same."
1968
B3 F7
Volvo. "Volvos Come in Blue, Green, White, Yellow & Red. No Rust. (3)"
1971
B3 F7
Volvo. "Yes, It Will Fly"
1985
B3 F5
Volvo. A Car Shouldn't Have Disc Brakes Just to Make It Sell better.
1974
B3 F5
Volvo. A Lifetime Supply of Volvos.
1968
B3 F5
Volvo. Are You Afraid to Take Your Car on a Long Trip?
1970
B3 F5
Volvo. Are You Currently Owned by a Sports Car?
1967
B3 F5
Volvo. Are You in the Market for a Hardtop?
1972
B3 F5
Volvo. Beat the System. Buy a Volvo. (2)
1971
B3 F5
Volvo. Do You Arrive With Less Car Than You Started With?
1970
B3 F5
Volvo. Do You Sometimes Get the Feeling they Named Your Car After the Wrong Animal?
1967
B3 F5
Volvo. Driving Isn't Bad for It.
1967
B3 F5
Volvo. Fat Cars Die Young! (3)
1970
B3 F5
Volvo. Is this 36-Page Paperback the Story of Your Life?
1969
B3 F5
Volvo. It Does 60 to 0 in 4 Seconds Flat. (2)
1970
B3 F5
Volvo. It Seems The Suckers Want an Even Break.
1970
B3 F6
Volvo. It Shouldn't Take an Act of Congress to Make Cars Safe. (3)
1973
B3 F6
Volvo. It's Sort of a Souped-down Ferrari.
1965
B3 F6
Volvo. Luxury Is Built In. Not Tacked On.
1975
B3 F6
Volvo. Stronger than Dirt.
1966
B3 F6
Volvo. The Automobile Has Yet to Find a Paint that Can Make a Car Run Better.
1971
B3 F6
Volvo. The Longer We Build Them The Longer They Last.
1971
B3 F6
Volvo. The Roads of America Are Strewn with Broken Promises. (4)
1970
B3 F6
Volvo. The Slower You Put them Together the Slower they Fall Apart. (3)
1971
B3 F6
Volvo. The Volvo Sale.
1972
B3 F6
Volvo. This Man is a Glutton for Happiness.
1978
B3 F7
Volvo. This Volvo Definitely Has a Bug in It.
1969
B3 F7
Volvo. True Economy Isn't More Miles to the Gallon. It's More Years to the Car.
1971
B3 F7
Volvo. Volvo Introduces the Test Drive for People Who Think.
1976
B3 F7
Volvo. Volvo: Ideally Situated Between the Absurd and the Ridiculous. (2)
1969
B3 F7
Volvo. Volvos Last a Long Time. Isn't that Bad for Business? (3)
1970
B3 F7
Volvo. Why Should Women Get Stuck with the Clumsiest Cars?
1973
B3 F7
Volvo. Why Volvo Can't Build a Small Car.
1972
B3 F7
Volvo. Why Volvo's Fords Are Better than Ford's Fords.
1971
B3 F7
Volvo. Your Car Has Five Numbers on the Speedometer. Volvo Has Six.
1968
B3 F9
Wall Street Journal. The Real Ed McCabe. (2)
1977
B3 F8
Wall Street Journal. The Real Ed McCabe. (Sheet Metal)
1977
B3 F9
Wall Street Journal. The Real Ed McCabe. (Without Photo)
1977
B3 F10
Western Union. "To Introduce Their Electronic Mail Service, MCI Used Ours."
1983
B3 F10
Western Union. Too Much Direct Mail Gets the Same Direct Response.
1983
B3 F11
White Chantilly. "Lost Man (3 Pieces, 3 Variations)"
1995
Milton Glaser Design Study Center and ArchivesEd McCabe CollectionSeries 2. Miscellaneous (MG.03.S02)
LOC
TITLE
DATE
B4 F1
Curatorial Statement by David Abbott. 3 Pieces
n.d.
B4 F2
Ed McCabe Clippings. McCabe Will Leave His Agency.
n.d.
B4 F2
Ed McCabe Clippings. Photo of Ed McCabe
n.d.
Milton Glaser Design Study Center and ArchivesEd McCabe CollectionSeries 3. Oversize (MG.03.S03)
LOC
TITLE
DATE
D25 F15
Barney's. "Until He Was Five Years Old, the Father of our Country Dressed Like His Mother."
1976
D25 F1015
Barney's. You Go Out of Your Way to Get Here. We've Got to Pay You Back.
1975
D25 F15
Coleman. "What Would Beef Be Without Hormones, Steroids or Antibiotics? "
1989
D25 F15
Coleman. Remember How Great Beef Used to Taste?
1989
D25 F15
Coleman. Taste the Beef That Escaped the Meddlesome Hand of Man.
1989
D25 F15
Coleman. We're So Sure You'll Think Our Beef Is Better We Bet The Ranch On It.
1989
D25 F17
Copy Club. Should the Government Re-Write this Copy to Protect Itself from the FTC?
1972
D25 F16
Hertz. Where Winners Rent and Why.
1979
D25 F16
Horn & Hardart. Come On In. It's Not Fancy. But It's Good.
1965
D25 F16
Horn & Hardart. We Cannot Tell a Lie. Horn & Hardart's Fresh Cherry Pies Are Made with Frozen Cherries.
1965
D25 F17
Perdue. My Chickens Eat Better than You Do.
1971