About the Collection
The Ed McCabe Collection features one hundred and forty-four print advertisements for more than thirty different clients, including many of his best known campaigns such as Volvo and Perdue Farms. The work in this collection ranges from 1961-1996, the bulk of which was produced in the 1970s. The materials in this collection were either in or considered for the exhibition The Masters Series: Ed McCabe/Strong Words at the School of Visual Arts. Ed McCabe is considered one of the advertising industry’s most creative copywriters. He co-founded Scali, McCabe, Sloves advertising agency in 1967 and then McCabe & Company in 1991. He is responsible for some the world’s most successful and enduring advertising campaigns for clients including Perdue, Volvo, Hebrew National, and Maxell. In 1974, he was elected to the One Club Hall of Fame.
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Collection guide
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Goebel Beer. "One of the Best Things About Goebel Beer...." advertisement. 1964.
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Hertz. "The Harder They Try, the Better We Get" advertisement. 1967.
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Pioneer/Maxell. "The Higher the Performance...." advertisement. 1991.
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American Express Travel Service. "All Those in Favor of American Express...." advertisement. 1961.
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Citizens for Clean Air, Inc. "Tomorrow Morning when You Get Up...." advertisement. 1965.
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Salada Food Inc./Salada Tea. "She's 82 Years Old, She Rides a Motorcycle, She Sells Salada Tea" advertisement. 1964.
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Vespa. "A Motorcycle It Ain't" advertisement. 1965.
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Vespa. "Maybe Your Second Car Shouldn't Be a Car" advertisement. 1965.
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Volvo. "Yes, It Will Fly" advertisement. 1985.
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Municipal Art Society of New York. "Too Bad We Can't Win Them All" advertisement.
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Perdue. "My Chickens Eat Better than You Do" advertisement. 1971.
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Perdue. "How Not To Get Plucked At The Poultry Counter" advertisement. 1982.