In 1958 Henry Wolf, newly appointed art director for Harper’s Bazaar, was tapped by the Advertising Typographers Association to write an essay on magazine typography for their bulletin. Wolf had already gained wide recognition as a promising young art director for his six years at Esquire, especially for his striking but austere use of type in layouts. The complete essay, accompanied by spreads designed by Wolf, is below.
Type Talks, a publication of the Advertising Typographers Association of America, August 1958
Henry Wolf Collection, Box 5A Folder 12. Spread from Harper’s Bazaar, featuring photographs by Hiro, undated.
Henry Wolf Collection, Box 5A Folder 8. Spread from Harper’s Bazaar, November 1958.
Henry Wolf Collection, Box 5B Folder 6. Spread from Show, December 1961.
Henry Wolf Collection, Box 5A Folder 13. Spread from Harper’s Bazaar, featuring photographs by Richard Avedon, undated.
Henry Wolf Collection, Box 5C. Cover from Esquire’s Italian Fair special, January 1958.
You can find more spreads by Henry Wolf in our Flickr library.