MoMA’s 1956 exhibition of posters for the Family Service Association featured the work of George Tscherny, among other artists and designers.
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These exhibition catalogs and announcements for the Museum of Contemporary Crafts were created just a year after the museum’s founding in 1956.
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Henry Wolf took a variety of approaches to dramatizing the American political process in his magazine design.
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Several incarnations of Vladimir Nabokov’s most lovable protagonist, Timofey Pavlovich Pnin.
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Mid-century editorial illustration from the pages of Seventeen magazine.
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Noel Martin was a renown self-taught typographer and designer who studied drawing, painting, and printmaking at the Art Academy of Cincinnati. He later became an instructor there and was the long-time designer for the Cincinnati Art Museum, as well as a prolific free-lance designer. Martin was celebrated for modernizing museum graphics and industrial trade catalogs. In 1953, he was featured in MoMA’s landmark design exhibition, Four American Designers, along with Herbert Bayer, Leo Lionni, and Ben Shahn. His spiral-bound self-promotional piece, Identity Programs, presents some of his iconic minimalist logos.
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An assortment of Seventeen magazine advertisements from the ’50s and ’60s.
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In 1969, the Mead Library of Ideas presented an exhibition of the work of Push Pin Studios, sharing the design and illustration of its many current and former members.
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This detail for a 1956 poster for the Cartoonist & Illustrators School by George Tscherny. Rebranded as the School of Visual Arts later that year, the designer had a long and fruitful relationship with the institution.
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SVA’s early subway posters helped raise the school to a new plane of artistic and intellectual pursuits.
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Milton Glaser tips his hat to French poet, playwright, and critic Guillaume Apollinaire.
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Pioneering illustrator Robert Weaver was a major figure at SVA beginning in 1950s.
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Bob Gill lets Josef Presser’s words speak for themselves in this visually simple but verbally playful announcement for Presser’s exhibition at SVA.
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The design firm of Brownjohn, Chermayeff & Geismar established their reputation for brilliant corporate identity work with one of their earliest clients, Pepsi-Cola.
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Another recent addition from Ivan Chermayeff: the beautiful slipcased hardcover for The new graphic art, a trilingual history of the basis for the Swiss design style, compiled by Karl Gerstner and Markus Kutter in 1959.
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From the Steven Heller Collection come these lovely covers for Interiors, the influential magazine for interior designers, architects, and industrial designers. The magazine was art directed by notable architect Romaldo Giurgola and Roberto Mango; George Nelson was an editorial contributor.
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In 1958 Henry Wolf, newly appointed art director for Harper’s Bazaar, was tapped by the Advertising Typographers Association to write an essay on magazine typography for their bulletin.
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A birth announcement illustrated by Jack Roberts (for his daughter), archived in Henry Wolf’s correspondence.
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Brownjohn, Chermayeff & Geismar’s playful experiments with type placement and scale for Concert Associates.
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SVA Publications and Institutional Records
Gail Anderson Collection
Ed Benguiat Collection
Chermayeff & Geismar Collection
Seymour Chwast Collection
Heinz Edelmann Collection
Louise Fili Collection
Cris Gianakos Collection
Milton Glaser Collection
Keith Godard Collection
Steven Heller Collection
David Mazzucchelli Collection
Ed McCabe Collection
James McMullan Collection
Tony Palladino Collection
Stefan Sagmeister Collection
Paul Sahre Collection
Deborah Sussman Collection
Fred Troller Collection
George Tscherny Collection
Henry Wolf Collection