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The newest culinary celebrity
Chermayeff & Geismar Collection: Box 10, Folder 22: Caron. Logo card, 1982. (Detail)
April 14, 2014

The newest culinary celebrity

By: zacharysachs

It’s easy to forget how difficult it used to be in America to get your hands on what are now relatively common ingredients. As late as 1982, the introduction of crème fraîche was enough occasion for a celebration thrown by Taylor Mudge and the State of Maine Cheese Company (and ably organized, in this case, by one Malabar Hornblower).

A photo of Circular white card with thin blue lines on it resembling a target. Text reads in blue and red: The Cultured French Cream, All Natural, Caron Crème Fraîche.  Caron Crème Fraîche is in a bold cursive font.

 
Chermayeff & Geismar Collection: Box 10, Folder 22: Caron. Logo card, 1982.

A photo of a White card with a single column of black text down the right side; rest of space is taken up by embossed circular logo with the words Caron Crème Fraîche on top of a target.

 
Chermayeff & Geismar Collection: Box 10, Folder 22: Caron. Invitation for product launch event, 1982. (Inner page)

Chermayeff & Geismar embossed the logo on the card, giving a rich creamy quality to the bland formalities.