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Burgers for breakfast
Chermayeff & Geismar Collection: Box 2A, Folder 26 and Box 25, Folder 5
March 12, 2013

Burgers for breakfast

Ivan Chermayeff and Tom Geismar designed the logo and packaging for Tennessee-based hamburger chain Krystal. It’s an example of a successful application of the relatively rigid corporate standards style for a more casual consumer client. Discs in red, brown and yellow assemble the company’s initial and their form echoes the rounded logotype.

The colors also happen to represent each of my major food groups, listed on the take-out bag.

Underneath red and yellow text, the letter K made out of brown, red and yellow dots against white background.