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poster sketch of number 1 and zeroes rolling through landscape
Milton Glaser. Detail of poster sketch for Touring Club Italiano poster, 1994.
November 11, 2021

Touring Club Italiano

In a 1994 poster for the one-hundredth anniversary of the Touring Club Italiano, Glaser sent the number “100” traveling through the Italian countryside. The Touring Club Italiano was founded by cyclists but eventually grew to encompass other forms of transportation.
Poster for Italian Touring club with 1 and 0 rolling through Italian countryside


Glaser, of course, had a special connection to Italy, beginning with his Fulbright study in Bologna following his graduation from Cooper Union in 1951. After his marriage to Shirley Girton in 1957, he and Shirley took a boat to Europe, got a place in Rome and traveled throughout Italy and Europe for nearly two years. He returned to Italy many times and worked for numerous Italian companies.

This poster for the tourist organization is lovely, but the real magic takes place in Glaser’s many pencil and pastel sketches for the project, which feature strolling ones and rolling zeroes making their way across roads and bridges, as enchanting and surreal as the Italian landscapes they depict.
poster sketch
 
poster sketch
 
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four poster sketches
 
poster sketch
 
poster sketch
 
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poster sketch

This post also appears in PRINT.