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The Container List Blog

June 09, 2015

Western Union’s ‘Computer Letter’

Ed McCabe’s characteristically direct copy for Western Union’s spammy-sounding “Computer Letter,” 1983. Click through for more and the full page.

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February 20, 2009

The Maxell blow-away guy

I cannot count how many times I tore through this sparse bachelor pad on packages of XLII tapes. The translation to TV (here, courtesy of YouTube) isn’t quite the same, since however loud-sounding “Ride of the Valkyries” may be, it cannot be as powerful as the imagined decibels conveyed by the print ad, with tie and lampshade frozen permanently in full blow-back amid gusts of high-fidelity.

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