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November 15, 2023
George Tscherny, 1924-2023
A remembrance of George Tscherny, a designer of supreme elegance and a seminal figure in the development of SVA.
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March 23, 2020
George Tscherny's Sublime Installation Design
George Tscherny provided detailed and beautiful instructions for installing an exhibition of his work.
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July 12, 2019
George Tscherny at 95
Designer extraordinaire and one-man-band George Tscherny is 95.
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July 09, 2015
George Tscherny for MoMA and the Family Service Association
MoMA’s 1956 exhibition of posters for the Family Service Association featured the work of George Tscherny, among other artists and designers.
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November 05, 2014
Sample clearance
Another chapter in our series of posts on George Tscherny’s work for Pan Am.
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October 09, 2014
Accidents will happen
The tension between the accidental and the controlled is almost always present in the work of George Tscherny.
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May 23, 2014
Don’t make ’em like this anymore
I especially like identity systems when they are applied to things that might seem outside of the purview of corporate promotions. So with this SVA check designed by George Tscherny, circa 1956.
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March 17, 2014
Tscherny’s flag motif
One of George Tscherny’s graphic hobbyhorses was the jumbled appearance of type on an undulating surface.
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January 28, 2014
Barbizon
George Tscherny’s 1967 company profile for lingerie-maker Barbizon.
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January 13, 2014
George Tscherny for Herman Miller
George Tscherny developed his style working for Herman Miller in the mid-50s.
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January 09, 2014
Up in smoke, part 2
Liggett & Myers’ Designer Packs designed by George Tscherny.
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October 18, 2013
Up in smoke
Cigarette companies were always big into advertising (perhaps because their products were largely indistinguishable), but after their marketing practices became widely seen as particularly nefarious their presence in the field faded.
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October 07, 2013
First Look, part 3: George Tscherny
We’re continuing to receive great stuff from George Tscherny, and here’s the latest.
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September 03, 2013
A new Penney
George Tscherny was one of the heraldic “here comes modernism” designers of the ’60s and ’70s: along with Chermayeff & Geismar, his name seemed to be high on the shortlist when design became a hot item in the boardroom—though the bigwigs did not necessarily always follow through with a whole, or lasting, campaign.
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September 03, 2013
George Tscherny’s brushwork
This detail for a 1956 poster for the Cartoonist & Illustrators School by George Tscherny. Rebranded as the School of Visual Arts later that year, the designer had a long and fruitful relationship with the institution.
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June 04, 2013
Pan Am modular displays
George Tscherny designed this installation for Pan American Airways, to be sent to travel agencies promoting their vacation locations. Details about the modular system follow.
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April 01, 2013
Eat your peas & carrots
Westvaco’s not-so-generic paper promotion.
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January 16, 2013
First look: George Tscherny Collection
We’ve just received the first installment of our new George Tscherny Collection, which includes gorgeous modular displays for Pan Am terminals, corporate style manuals, and branded promo items and service uniforms.
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April 27, 2012
Some more tearing
Promotion by George Tscherny for Strathmore paper, 1958. Torn-paper motifs seemed to have been very much the thing for that year (when Tony Palladino contributed this one). Click through for the full image.
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April 29, 2011
A distant mirror
In the late-1950s Seventeen magazine was a clearing house for an incredible stable of graphic talent. Among the contributors were many artists and designers associated with the School of Visual Arts, including Sol LeWitt, Eva Hesse and others like Rudolf de Harak.
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By Collection
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SVA Historical Event Recordings
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Gail Anderson Collection
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SVA COVID Collection
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Ed Benguiat Collection
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SVA Publications and Institutional Records
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Ivan Chermayeff Collection
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Ralph Caplan Collection
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Chermayeff & Geismar Collection
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Seymour Chwast Collection
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Stephen Doyle Collection
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Heinz Edelmann Collection
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Richard Wilde Papers
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Roger Ferriter Collection
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Louise Fili Collection
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Cris Gianakos Collection
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Bob Gill Collection
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Milton Glaser Collection
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Keith Godard Collection
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Steven Heller Collection
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David Mazzucchelli Collection
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Ed McCabe Collection
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James McMullan Collection
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Tony Palladino Collection
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Stefan Sagmeister Collection
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Paul Sahre Collection
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Deborah Sussman Collection
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Fred Troller Collection
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George Tscherny Collection
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Henry Wolf Collection