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November 15, 2023
George Tscherny, 1924-2023
A remembrance of George Tscherny, a designer of supreme elegance and a seminal figure in the development of SVA.
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March 23, 2020
George Tscherny's Sublime Installation Design
George Tscherny provided detailed and beautiful instructions for installing an exhibition of his work.
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July 12, 2019
George Tscherny at 95
Designer extraordinaire and one-man-band George Tscherny is 95.
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July 09, 2015
George Tscherny for MoMA and the Family Service Association
MoMA’s 1956 exhibition of posters for the Family Service Association featured the work of George Tscherny, among other artists and designers.
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October 09, 2014
Accidents will happen
The tension between the accidental and the controlled is almost always present in the work of George Tscherny.
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August 31, 2014
Use your head
SVA’s early subway posters helped raise the school to a new plane of artistic and intellectual pursuits.
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March 17, 2014
Tscherny’s flag motif
One of George Tscherny’s graphic hobbyhorses was the jumbled appearance of type on an undulating surface.
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January 28, 2014
Barbizon
George Tscherny’s 1967 company profile for lingerie-maker Barbizon.
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January 13, 2014
George Tscherny for Herman Miller
George Tscherny developed his style working for Herman Miller in the mid-50s.
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January 09, 2014
Up in smoke, part 2
Liggett & Myers’ Designer Packs designed by George Tscherny.
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October 18, 2013
Up in smoke
Cigarette companies were always big into advertising (perhaps because their products were largely indistinguishable), but after their marketing practices became widely seen as particularly nefarious their presence in the field faded.
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October 07, 2013
First Look, part 3: George Tscherny
We’re continuing to receive great stuff from George Tscherny, and here’s the latest.
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September 03, 2013
George Tscherny’s brushwork
This detail for a 1956 poster for the Cartoonist & Illustrators School by George Tscherny. Rebranded as the School of Visual Arts later that year, the designer had a long and fruitful relationship with the institution.
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June 04, 2013
Pan Am modular displays
George Tscherny designed this installation for Pan American Airways, to be sent to travel agencies promoting their vacation locations. Details about the modular system follow.
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May 14, 2013
107 graphic designers
The most recent addition to the Chermayeff & Geismar Collection is twelve boxes of old and rare art books, ranging from annuals to architecture; Switzerland to Japan. As always, there were plenty of surprises: one was the catalog for an AGI exhibition from 1976, which featured, alongside reproductions of their work, dramatic photos of the designers.
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February 20, 2013
Cameo gallery
In 1995, the Cooper Union celebrated the 40th anniversary of Pushpin Studios with an exhibition and special sale of drawings and paintings by the three founders, pictured above: Seymour Chwast, Edward Sorel, and Milton Glaser; along with works by John Alcorn, Sam Antupit, Michael Aron, Vincent Ceci, Paul Davis, George Leavitt, Tim Lewis, Jim McMullan, Reynold Ruffins, Jerold Smokler, Richard Mantel, “and others.” This reminded me of another similar device that captured a group that is also heavily represented by the Archive.
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January 16, 2013
First look: George Tscherny Collection
We’ve just received the first installment of our new George Tscherny Collection, which includes gorgeous modular displays for Pan Am terminals, corporate style manuals, and branded promo items and service uniforms.
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August 17, 2011
Apply today
Another great example of SVA’s forms from the early George Tscherny identity system. Its almost stuffily balanced width is softened a tiny bit by the lowercase “application.” Love the setting of the serif type and the letter-spaced gothic below. We need to get a vitrine for this whole system (see also: 1 and 2).
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April 29, 2011
A distant mirror
In the late-1950s Seventeen magazine was a clearing house for an incredible stable of graphic talent. Among the contributors were many artists and designers associated with the School of Visual Arts, including Sol LeWitt, Eva Hesse and others like Rudolf de Harak.
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September 09, 2010
Turning point
More from George Tscherny: his design on the poster for the U.S. exhibition at the troubled Milan Triennale of 1968. In those days, the event served as a major convergence point for conversation and debate within the design community.
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By Collection
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SVA Historical Event Recordings
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Gail Anderson Collection
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SVA COVID Collection
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Ed Benguiat Collection
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SVA Publications and Institutional Records
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Ivan Chermayeff Collection
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Ralph Caplan Collection
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Chermayeff & Geismar Collection
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Seymour Chwast Collection
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Stephen Doyle Collection
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Heinz Edelmann Collection
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Richard Wilde Papers
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Roger Ferriter Collection
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Louise Fili Collection
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Cris Gianakos Collection
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Bob Gill Collection
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Milton Glaser Collection
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Keith Godard Collection
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Steven Heller Collection
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David Mazzucchelli Collection
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Ed McCabe Collection
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James McMullan Collection
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Tony Palladino Collection
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Stefan Sagmeister Collection
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Paul Sahre Collection
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Deborah Sussman Collection
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Fred Troller Collection
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George Tscherny Collection
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Henry Wolf Collection