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March 30, 2015
Paula Scher’s identity for SVA
In 1988, the School of Visual Arts commissioned Paula Scher—a longtime faculty member but not yet a principal at Pentagram—to redesign its corporate identity.
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June 26, 2009
The Push Pin corporate identity
This label, stuck authoritatively on the back of a mounted board as a bit of corporate identity — complete with the overrule, grotesk “Group Incorporated,” and high-contrast logotype — exploits its context to achieve a kind of reflexive wit, a kind of acknowledgment of what is being put over, that gives it a unifying effect (it is at once more than, and no more than, a “bit of corporate identity”). This is achieved with an unusually unaffected air — a combination that I think has always characterized Chwast’s work.
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By Collection
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SVA Historical Event Recordings
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Gail Anderson Collection
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SVA COVID Collection
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Ed Benguiat Collection
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SVA Publications and Institutional Records
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Ivan Chermayeff Collection
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Ralph Caplan Collection
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Chermayeff & Geismar Collection
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Seymour Chwast Collection
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Stephen Doyle Collection
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Heinz Edelmann Collection
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Richard Wilde Papers
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Roger Ferriter Collection
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Louise Fili Collection
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Cris Gianakos Collection
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Bob Gill Collection
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Milton Glaser Collection
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Keith Godard Collection
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Steven Heller Collection
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David Mazzucchelli Collection
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Ed McCabe Collection
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James McMullan Collection
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Tony Palladino Collection
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Stefan Sagmeister Collection
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Paul Sahre Collection
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Deborah Sussman Collection
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Fred Troller Collection
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George Tscherny Collection
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Henry Wolf Collection
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