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The Container List Blog

March 30, 2015

Paula Scher’s identity for SVA

In 1988, the School of Visual Arts commissioned Paula Scher—a longtime faculty member but not yet a principal at Pentagram—to redesign its corporate identity.

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June 26, 2009

The Push Pin corporate identity

This label, stuck authoritatively on the back of a mounted board as a bit of corporate identity — complete with the overrule, grotesk “Group Incorporated,” and high-contrast logotype — exploits its context to achieve a kind of reflexive wit, a kind of acknowledgment of what is being put over, that gives it a unifying effect (it is at once more than, and no more than, a “bit of corporate identity”). This is achieved with an unusually unaffected air — a combination that I think has always characterized Chwast’s work.

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