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May 26, 2009
Guerrilla marketing
Palladino made a point of choosing business associates who would get the joke, and would recognize his initials, T.P. He also says he wouldn’t dare pull a stunt like this today.
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March 10, 2009
Like a record
From the Chermayeff & Geismar Collection comes this Norlin Annual Report shaped like an album cover. Inside, along with the actual report, is the record Norlin Salutes The Music in America, which includes works by Morton Gould, Samuel Barber, Aaron Copland, Leonard Bernstein, and William Schumann.
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March 03, 2009
First look, part 2: George Tscherny
We’ve just received our next batch of materials from George Tscherny: a wonderful case study of his identity work for W.R. Grace. Video after the jump!
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February 20, 2009
The Maxell blow-away guy
I cannot count how many times I tore through this sparse bachelor pad on packages of XLII tapes. The translation to TV (here, courtesy of YouTube) isn’t quite the same, since however loud-sounding “Ride of the Valkyries” may be, it cannot be as powerful as the imagined decibels conveyed by the print ad, with tie and lampshade frozen permanently in full blow-back amid gusts of high-fidelity.
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By Collection
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SVA Historical Event Recordings
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Gail Anderson Collection
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SVA COVID Collection
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Ed Benguiat Collection
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SVA Publications and Institutional Records
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Ivan Chermayeff Collection
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Ralph Caplan Collection
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Chermayeff & Geismar Collection
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Seymour Chwast Collection
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Stephen Doyle Collection
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Heinz Edelmann Collection
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Richard Wilde Papers
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Roger Ferriter Collection
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Louise Fili Collection
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Cris Gianakos Collection
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Bob Gill Collection
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Milton Glaser Collection
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Keith Godard Collection
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Steven Heller Collection
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David Mazzucchelli Collection
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Ed McCabe Collection
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James McMullan Collection
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Tony Palladino Collection
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Stefan Sagmeister Collection
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Paul Sahre Collection
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Deborah Sussman Collection
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Fred Troller Collection
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George Tscherny Collection
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Henry Wolf Collection