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The Container List Blog

July 10, 2009

Seymour Chwast for McDonald’s

In 1979, McDonald’s hired Seymour Chwast to contribute one version of the packaging for the introduction of their new product, the Happy Meal. The promotion cost one dollar, and comprised a hamburger or cheeseburger, twelve-ounce soft drink, a small order of french fries, and a McDonaldland Cookie Sampler (not pictured). Along with their comestibles, the first customers could look forward to discovering either a McDoodler stencil, puzzle book, a McWrist wallet, an ID bracelet or McDonaldland character erasers.

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June 22, 2009

Script pattern by Ivan Chermayeff

Ivan Chermayeff designed this poster for AIGA’s “Color” exhibition in 1974, which collected work by artists, photographers and designers. Tightly flowing script creates a pattern made out of textual gibberish, where exaggerated descenders are punctuated at intervals with large blobs of ink. Click through for the whole image, with Chermayeff’s colorful signature.

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May 26, 2009

Guerrilla marketing

Palladino made a point of choosing business associates who would get the joke, and would recognize his initials, T.P. He also says he wouldn’t dare pull a stunt like this today.

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March 10, 2009

Like a record

From the Chermayeff & Geismar Collection comes this Norlin Annual Report shaped like an album cover. Inside, along with the actual report, is the record Norlin Salutes The Music in America, which includes works by Morton Gould, Samuel Barber, Aaron Copland, Leonard Bernstein, and William Schumann.

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March 03, 2009

First look, part 2: George Tscherny

We’ve just received our next batch of materials from George Tscherny: a wonderful case study of his identity work for W.R. Grace. Video after the jump!

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February 20, 2009

The Maxell blow-away guy

I cannot count how many times I tore through this sparse bachelor pad on packages of XLII tapes. The translation to TV (here, courtesy of YouTube) isn’t quite the same, since however loud-sounding “Ride of the Valkyries” may be, it cannot be as powerful as the imagined decibels conveyed by the print ad, with tie and lampshade frozen permanently in full blow-back amid gusts of high-fidelity.

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