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The Container List Blog

January 15, 2013

Vignelli charts design changes: 60s–80s

It surprises no one that the side of 60s design that Vignelli decides to focus on is the modularity and rigid systematization that he specialized in.

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January 15, 2013

Erasermate: Put it down and take it back

Wolf shot the photograph for this ca. 1980s Papermate ad, which was originally a full magazine spread. Presumably the art direction credit here includes the choice of this outrageous but strangely compelling combination of magenta boots, purple legwarmers, and high-cut acid-wash jeans. Against their layered, cool-tone palette, the yellow barrel of the pen stands out, its silver clip echoing the silver italic copy. The only snag here, in my opinion, is the affected rhythm of “Think, Re-think, State, Re-state,” which falls too comfortably into the exhausted “Big Idea” voice that was so prevalent in advertising a few decades before, and doesn’t really achieve any meaningful interaction with the image.

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July 28, 2009

Toys of the 1940s

(Esquire casually omits Ray Eames’ credit on the DCM.)

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