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The Container List Blog

June 09, 2015

Western Union’s ‘Computer Letter’

Ed McCabe’s characteristically direct copy for Western Union’s spammy-sounding “Computer Letter,” 1983. Click through for more and the full page.

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June 08, 2015

Henry Wolf for Karastan carpets

An excellently memorable and surreal campaign photographed by Henry Wolf for Karastan carpets.

Henry Wolf for Karastan carpets Continue Reading Read more
December 04, 2014

Milton Glaser for 7 Up

Milton Glaser’s finely detailed sketches for a 7 Up advertising campaign.

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April 25, 2014

Palladino Perfectos

These Perfectos cigarette ads, designed by Tony Palladino in 1965, caught my attention because they’re so markedly different in style from the typical tobacco ads of the 1960s.

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April 04, 2014

Henry Wolf for Olivetti

In the late-1960s Henry Wolf produced a number of advertisements for Olivetti, which touched on two of his favorite devices: the use of celebrity and the distortions of scale and context used to dreamlike effect.

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March 31, 2014

Group W

From the James McMullan Collection, a look at some of the best illustrators who got their start the 1950s and 60s.

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February 16, 2014

Outside the box

Everything that enlarges the sphere of human powers, that shows man he can do what he thought he could not do, is valuable. – Samuel Johnson

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January 13, 2014

George Tscherny for Herman Miller

George Tscherny developed his style working for Herman Miller in the mid-50s.

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December 11, 2013

Paper for packaging

Ten years before the rise of the supermarket generic brand, Champion Papers produced these colorful generic packaging designs for a series of print advertisements.

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January 29, 2013

Madison Avenue in the 1960s

Pictured: Sandy Kiersky, media director for Trahey/Wolf advertising and her fantastic eyeglasses. Click through for the full frame of this shot and pictures of their futuristic mid-century office at 477 Madison Avenue.

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January 15, 2013

Erasermate: Put it down and take it back

Wolf shot the photograph for this ca. 1980s Papermate ad, which was originally a full magazine spread. Presumably the art direction credit here includes the choice of this outrageous but strangely compelling combination of magenta boots, purple legwarmers, and high-cut acid-wash jeans. Against their layered, cool-tone palette, the yellow barrel of the pen stands out, its silver clip echoing the silver italic copy. The only snag here, in my opinion, is the affected rhythm of “Think, Re-think, State, Re-state,” which falls too comfortably into the exhausted “Big Idea” voice that was so prevalent in advertising a few decades before, and doesn’t really achieve any meaningful interaction with the image.

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March 13, 2012

Saturday’s Generation

Are you a member of Saturday’s Generation?

Saturday’s Generation Continue Reading Read more
July 08, 2010

McMullan for Caprolan

James McMullan designed and illustrated this piece for Caprolan nylon during his first year at Push Pin; it appeared in the September 7, 1966 issue of Women’s Wear Daily.

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February 20, 2009

The Maxell blow-away guy

I cannot count how many times I tore through this sparse bachelor pad on packages of XLII tapes. The translation to TV (here, courtesy of YouTube) isn’t quite the same, since however loud-sounding “Ride of the Valkyries” may be, it cannot be as powerful as the imagined decibels conveyed by the print ad, with tie and lampshade frozen permanently in full blow-back amid gusts of high-fidelity.

The Maxell blow-away guy Continue Reading Read more
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